Sustainability Strategy

Our Sustainability Strategy

Our strategy has been collaboratively developed by team members from varying departments, tenures and roles – including our CEO and Executive team. Find here our specific sustainability targets for 2020 and 2025 as well as a detailed workplan covering pillars of the strategy. We will provide regular updates on our progress in meeting these commitments.


Ethical Sourcing

At PIONEERS  we value all people, which means we believe in equal opportunity and basic rights to fair and safe working environments for all.



Our Factories

PIONEERS  Supplier Code of Conduct outlines our environmental, human rights, labour, health and safety standards and underpins our human rights due diligence system. These minimum standards are based on international measures and regulations, apply to all supply chain tiers and are referenced in all supplier contracts.


Modern Slavery

PIONEERS rejects any form of modern slavery or exploitation where a person cannot refuse, or leave, work because of threats, violence, coercion, abuse of power or deception. 

Our Materials

We understand that the production of materials used to make our products has environmental impacts, such as high water usage and carbon emissions, and that we have the power to to reduce these impacts.

Animal Welfare

THE PIONEERS  Animal Welfare Policy outlines our expectations as to how and where animal materials are used in our products, and is applicable to both our own brands and our third party brand partners.

We expect our suppliers to implement industry-recognised practices to ensure animal welfare is safeguarded during rearing, transportation and slaughter.

We also expect that the industry-recognised Five Freedoms developed by the UK’s Farm Animal Welfare Committee are implemented.

The five freedoms include:

1 . Freedom from hunger and thirst

2. Freedom from discomfort

3. Freedom from pain, injury and disease

4. Freedom to express normal behaviour

5. Freedom from fear and distress

Restricted Substances

Consumer safety, worker health and environmental protection are prioritied for PIONEERS . Responsible use of chemicals in our supply chain is essential. To ensure safe use, we have embedded a Chemical Standards and Restricted Substances List outlining the requirements our suppliers must adhere to. This includes our Manufacturing Restricted Substances List, which is consistent with industry standards and that of many other retailers. PIONEERS  expects all suppliers to undertake due diligence to ensure that these standards are being met, including in their own supply chains.




Responsible Purchasing Policy

PIONEERS acknowledges that the way we interact with suppliers and how well organised we are in relation to production can have an impact on their ability to meet the standards we outline in our Supplier Code of Conduct. As such we have developed our Responsible Purchasing Policy, outlining our commitment to behaving with integrity in our dealings with suppliers, and to support our internal teams to ensure that our purchasing bahavious align with our aim to be positively and transparently contributing to the improvment of social and environment conditions in our own-brand supply chain.